Why set a Marketing Strategy?

If you recognise that your resources at at a level that need support, but you don’t have a budget for a full marketing department, we can assist.

At HofnCo we will work in collaboration with you to determine the strategy that will best service your needs and get you to your goals.

We have extensive market experience and knowledge, and are able to bring you fresh eys and voices to give you the feedback and commentary required to go forward. After writing hundreds of plans, we are able to go into the level of detail that suits your business and budget.

Our process ensure we will reach into what you need and extract it as well as maintain a strong “on brand” feel.

 

What are the steps you ask?

We keep you fluid and on time in all elements of the process. We work together.

The Steps & Approach to Developing Your Marketing Strategy Involves:

  • Conducting a marketing review of all marketing activities and processes to understand where you have been and what it is you want to achieve.
  • We set a two phase marketing workshop with key business stakeholders covering goals / business plans, key driving products and or services and the tools / resources we will need to embrace a 360* strategy.
  • Full competitor research is conducted and reviewed / discussed.
  • We review your clients and staff to understand where the expectations and focus are at.
  • Align the new marketing strategy to your company’s projected marketing budget and make the plan “go to market”
  • We understand in today’s environment companies are looking to stay lean, but by using HofnCo we can output more for far less than employing an in house team. This is mindful of your budget, and we tailor time to outcomes.

This is how we execute strategy together.

Some marketing strategies to help illustrate and cover just some of the following:

  • Customer segmentation (based on needs)
  • Customer lifecycle and lifetime value management
  • Brand and price positioning, value communication
  • Developing new products and services
  • Marketing efficiency and effectiveness
  • Customer loyalty strategies and programs
  • Digital marketing (online, mobile, social media)

We have implemented hundreds of marketing projects and marketing strategies, and we bring extensive field knowledge from these case studies to each of our custom marketing strategies.

Marketing Consulting: Small to Mid size Business

HofnCo provides marketing consultancy services to small to mid size businesses. As experts in all facets of the marketing mix, HofnCo are able to easily identify the gaps in your company’s marketing and provide solutions, driving your business forward and aligning it to your overall business goals.

Our marketing consulting team is experienced in transforming your businesses marketing outcomes and helping you dramatically improve your brand equity, positioning in the market, communications and lead generation.

We consult on:

  • Marketing Strategy development
  • Competitor Analysis
  • Key messaging: sales and marketing
  • Marketing Audit
  • Sales team tools
  • Brand extension: logo, website, online, brochures, flyers, templates

Where small businesses benefit most from partnering with HofnCo is through our custom business model that offers small businesses a complete outsourced marketing department with all services included (graphic design, web development and refresh, search engine optimization, branding, lead generation, advertising, social media and public relations) for just $2,500 per month.

For more information on how HofnCo can help your business grow exponentially, email us at info@hofnco.com

Start Up to Small Business Size

The start up business is always a winner internally, however, a good business does not just rely on good products or services internally. The success of your start up will be built on whether people know about you, like you and trust you and understand you enough to part with their dollars. The key to achieving this is how effectively you communicate your products or services to your customers – and that’s where HofnCo comes in.

All of us recognise the necessity of marketing. Good marketing builds a solid name and reputation for your business, creates leads, generates industry interest and customer attention and, most importantly, makes those sales! Whichever way you see it, marketing is a vital tool to help your business survive, make money and grow. With this firmly in mind, it is simply illogical to consider marketing an ‘optional’ part of your business. Sadly, many start ups commit business suicide in by thinking just that.

The reality is, most start ups venture out with more enthusiasm than skill. As a new business owner, you have to figure out all areas of your business, constantly switching hats, with no time to spend on vital strategic planning. Yet many small business owners are too intimidated to seek outsourced marketing, associating it with big billboards and even bigger budgets, risking leaving their idea to ferment in silence. That is not how we operate at HofnCo.

Little do new start ups realise the true importance – and ease – of obtaining professional marketing help. With HofnCo, an experienced marketing executive can help you build your business to a success.

HofnCo provides start up businesses with the following start up options:

Start up Marketing Program- $2,800 per month for 3 months

Three month working relationship with our own dedicated Marketing Manager and team working on your business for 2 days per month. What you can expect by the end of the 3 months include:

  • New brand (Logo)
  • New website (6 pages)
  • Stationary (Business card, Letter head and email signature)
  • Base Marketing Strategy – the develop of a marketing and communications strategy, with an all important marketing activities timeline
  • Development of a direct mail letter, brochure, website landing page, electronic direct mail letter and write the script for your telemarketers.

Pls note all production costs are extra and calculated according to qty and quality.

Intensive Start up Weekend- $10,000

If you need to fast track your marketing we also offer an intensive Start up week program. You can have your entire Marketing Strategy, brand development, website and Stationary created over a week! That’s right, no need to waste valuable time as we can do a condensed and focused workshop, you will have an experienced Marketing Manager , Graphic Designer and Web Developer at your finger tips for 3 whole days for $10,000.

What you can expect by the end of the weekend:

  • New brand (Logo)
  • New website (15 pages)
  • Detailed Marketing Strategy- the develop of a marketing and communications strategy, with an all important marketing activities timeline
  • Stationary (Business card, Letter head and email signature)

Affordable Marketing Services

When it comes to marketing, it is imperative that your business receives the attention it deserves. What HOfnCo does well is we provide affordable marketing solutions for small to medium sized businesses that are looking for high growth.

We understand that not every business requires, or could afford, a full-time senior marketing manager.

That’s where HofnCo comes in. We help grow your business by providing you with a complete, one-stop marketing solution complete with a Marketing Manager, Web Developer, Graphic Designer, Public Relations and Branding expert.

HofnCo’s custom tailored solution model gives small to medium sized businesses a marketing team for 12-months for just $625 per week, ensuring that every business that has opened their doors is able to have the same advantages as their larger counterparts.

For start-up companies looking to initiate a marketing strategy and go-to-market, we provide an intensive start up package for 3 months, from $700 per week.

Learn more about how HofnCo can support the growth of your business, build its brand and deliver upon your business goals.